Photo by Kelly Sikkema on Unsplash
It’s a paradox that communicating something in a ‘simple’ way [defined; straightforward, clear-cut, unadorned] is actually hard work. When you think about the best teachers you’ve had, one of the qualities they probably had in common was the skill to communicate the complex in a simple way.
We face a similar challenge every day when we communicate with our organization’s stakeholders. Do your employee’s understand the long-term vision you have for the business? Does your banker buy-in to your growth plans? Can your customers sense that everyone in your organization is working for them?
See if you can create a ‘simple’ one-page description of your business including an explanation of; 1) what you’re building, 2) who you help, 3) how you help them, and 4) why the business exists. Then test your ability to make the complex simple by seeing if you can share your description with someone and have them say, “I get it.” It’s not as easy as it sounds...
